Forest Baths

Branding, website and merch for a Nature and Forest Therapy business in the Hudson Valley.

Services

Branding, Digital Collage, Web Design, Print Design

year

2022

About the Client

Forest Baths is the website of Fru Molnar, an ANFT-certified Nature and Forest Therapy guide in the lower Hudson Valley.

The Logo

I created the Forest Baths logo by customizing the P22 font Operina – which comes bundled with Mac OS as Trattatello. We were going for something rustic, witchy and iconic that invites the viewer to get lost in the woods.

The Art

Each of these 12 pieces is a digital collage I created using public domain botanical illustrations from the 18th and 19th century. Each one highlights native plants and pollinators that thrive in the Hudson Valley. These were originally created for the Forest Baths email newsletter, and later used for a wall calendar, business cards and merch line.

Full Case Study coming soon!